The Pixar 22 Rules of Storytelling – A Guide to Crafting Compelling Narratives

Have you ever wondered what makes a Pixar film so captivating? What is it that consistently pulls us into their worlds, making us laugh, cry, and ultimately, walk away changed? It’s not just the dazzling animation or the catchy soundtracks; it’s the stories themselves. Behind the magic is a set of principles known as the Pixar 22 Rules of Storytelling, a collection of wisdom distilled from years of experience and artistic innovation.

The Pixar 22 Rules of Storytelling – A Guide to Crafting Compelling Narratives
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These rules, originally a poster hanging in the Pixar offices, have resonated far beyond the walls of the animation studio, becoming a staple for aspiring and established storytellers across various mediums: film, television, books, even video games. They offer a framework for crafting narratives that are engaging, meaningful, and ultimately, unforgettable. This article will delve into the depths of these rules, exploring their individual insights and their collective power in building powerful stories.

Understanding the Power of the Pixar 22 Rules of Storytelling

What are the Pixar 22 Rules of Storytelling?

The 22 rules are not a rigid set of demands, but rather a collection of guidelines designed to spark creativity and guide storytellers towards making their narratives resonate with audiences. They cut to the core of good storytelling, addressing elements like character development, plot structure, theme, and emotional impact. It’s like having a seasoned mentor whispering helpful advice in your ear as you craft your narrative.

The Inspiration Behind the Rules

The inspiration for the 22 rules can be traced back to the creative genius of Pixar co-founder and renowned storyteller, Ed Catmull. Seeking to inspire the next generation of storytellers at Pixar, Catmull compiled a list of insightful observations, drawn from his own vast experience and the collective wisdom of the studio. These evolved into the 22 rules, a practical tool for crafting compelling and moving narratives that connect with audiences.

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Pixar's 22 Rules of Storytelling | PDF | Storytelling
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The Rules and Their Applications

The 22 rules encompass a wide range of storytelling aspects, offering guidance on everything from character design to plot structure. Some of the most cited rules include:

  • “You admire a character for trying something even if they fail, rather than succeeding without trying.” This principle emphasizes the importance of character growth and the audience’s connection with the character’s journey, even if it involves setbacks.
  • “Make your characters want something, and have them do everything they can to get it.” This rule highlights the necessity of giving your characters strong motivations and driving their actions through desire. It creates a sense of purpose and engagement for the audience as they follow the character’s struggle.
  • “Try to tell the story in the simplest way possible.” Simplicity is key to clarity in storytelling. It allows for seamless understanding and enhances the impact of the narrative by avoiding unnecessary distractions.
  • “If you want to make someone laugh, make them cry first.” This rule emphasizes the power of emotional resonance. Evoking both laughter and tears deepens the emotional connection with the audience, leading to a more enriching experience.
  • “Why must you tell this story? What do you want to say?” This rule underlines the crucial role of theme and purpose in a story. It encourages reflection on the message you intend to convey and how it impacts the audience on a deeper level.

Exploring the 22 Rules in Depth:

To fully grasp the power of the Pixar 22 rules, let’s delve into each rule individually, examining its meaning, its application in storytelling, and illustrating its impact with real-world examples.

Rule 1: “You admire a character for trying something even if they fail, rather than succeeding without trying.”

This rule emphasizes the importance of character growth and the audience’s connection with the character’s journey, even if it involves setbacks. Failing doesn’t diminish a character but rather highlights their courage and determination. Think of Dory from “Finding Nemo.” Despite her short-term memory loss and the constant challenges she faces, her unwavering optimism and her determination to find Nemo inspire us. We admire her not for her success but for her perseverance and her never-ending belief in herself.

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Rule 2: “Make your characters want something, and have them do everything they can to get it.”

This rule highlights the necessity of giving your characters strong motivations and driving their actions through desire. It creates a sense of purpose and engagement for the audience as they follow the character’s struggle. In “Toy Story,” Woody wants to stay with Andy, his beloved owner, regardless of the challenges of being a toy. His desire fuels his actions, driving the plot forward and creating suspense for the audience as we root for his success.

Rule 3: “Try to tell the story in the simplest way possible.”

Simplicity is key to clarity in storytelling. It allows for seamless understanding and enhances the impact of the narrative by avoiding unnecessary distractions. Take the story of “Up.” Despite its complex themes of love, loss, and adventure, the core of the plot is simple: an elderly widower’s journey to fulfill a dream he shared with his late wife. This simplicity allows the emotional core of the story to shine through, creating a powerful and unforgettable experience for the audience.

Rule 4: “If you want to make someone laugh, make them cry first.”

This rule emphasizes the power of emotional resonance. Evoking both laughter and tears deepens the emotional connection with the audience, leading to a more enriching experience. This is beautifully illustrated in “Inside Out.” The film starts with a poignant moment of sadness as Riley experiences the loss of her childhood home, but then dives into the complexities of her emotions, weaving moments of humor into the narrative, ultimately delivering a profound and heart-warming message about the importance of embracing all our emotions.

Rule 5: “Why must you tell this story? What do you want to say?”

This rule underlines the crucial role of theme and purpose in a story. It encourages reflection on the message you intend to convey and how it impacts the audience on a deeper level. “Brave” explores the theme of courage and the importance of finding one’s own voice. The film’s message resonates with the audience, leaving us with a powerful reminder that embracing our individuality and taking risks is essential to achieving our dreams.

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Beyond the Explicit Rules: The Spirit of Pixar Storytelling

While the 22 rules offer valuable guidance, it’s important to remember that they are not absolutes. They serve as a foundation for inspiration and creativity, but the true essence of Pixar storytelling lies in the spirit of the rules, which can be summarized as follows:

  • Empathy and Connection: Pixar stories strive to connect with audiences on an emotional level by creating relatable characters and exploring universal themes of love, loss, friendship, and self-discovery.
  • The Power of Visual Storytelling: Pixar utilizes animation not merely as a tool for entertainment but as a means to convey emotions and create powerful imagery that resonates with viewers.
  • Humor and Heart: Pixar stories masterfully blend humor with emotional depth, creating narratives that are both entertaining and thought-provoking.
  • Embracing the Unexpected: Pixar embraces originality and innovative storytelling, defying expectations and surprising audiences with unexpected twists and turns.
  • Creating Memories: Pixar aims to create immersive experiences that leave a lasting impression on the audience, fostering a sense of wonder and inspiring audiences to connect with the story on a deeper level.

The Impact of the Pixar 22 Rules: A Legacy of Storytelling

The Pixar 22 rules have become a valuable resource for both aspiring and established storytellers across various mediums. They have inspired countless individuals to improve their storytelling abilities and have contributed to the creation of numerous compelling films, books, and television shows. The rules can be applied to any form of storytelling, from short stories to feature-length films, helping to create narratives that will captivate and resonate with audiences.

Pixar 22 Rules Of Storytelling Pdf

Conclusion:

By understanding and implementing the Pixar 22 Rules of Storytelling, you can significantly enhance your narratives and create stories that engage, entertain, and move your audience. From the importance of compelling characters to the delicate balance of humor and pathos, the rules provide a roadmap to crafting stories that will resonate with your audience on a deeper level. So, whether you’re a seasoned storyteller or just starting out, remember the wisdom of the 22 rules, and let them guide you on your journey to creating captivating and impactful narratives.


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